IMPRESSIONS DEFINITION TRIAL

On TikTok, Reached audience tells you the number of unique users who watched your videos. You can also break it down by audience demographics like gender, location, and age. Within the Instagram app, you can view reach and impressions over the last 7 days, the last 30 days, the previous month, or the last 90 days. Instagram impressions are pretty standard - it’s the number of times your content was seen, including multiple views from the same user. Instagram defines Accounts Reached as the number of unique accounts who have seen your content on-screen at least once.

If you’re running Facebook ads, you’ll be able to slice Impressions by paid vs. That could be in their news feed, through search, or because they intentionally navigated to your Page. Impressions refer to the number of times content from or about your Page entered someone’s screen. On Facebook, Reach defines how many people saw content from your Facebook Page, or about your Facebook Page (for example, a post you were tagged in). Let’s break down what reach and impressions mean on different social networks. Not every platform defines them in exactly the same way. That’s a good thing! It shows that your target audience finds your content memorable. If you’re getting way more impressions than reach, it likely means people are looking at your post over and over. Just like reach, you can calculate overall impressions for all your content, or see how many you got on a single post. Impressions are calculated by tracking the total number of times your content was displayed across a platform, like in the user’s feed or search results. On social media, impressions are the number of times your content was seen, including multiple views from individual users. Many platforms allow you to track both the overall reach of all your content, and how many people saw your individual posts, like a Reel or Story.įor example, maybe 3,250 different accounts saw your last Instagram Story, or 12,861 total users saw your TikToks this month. On social media, reach refers to the number of users that saw your content, i.e. Impressions measure how many times your content was viewedĬonfused? That’s okay.Reach measures how many users saw your content.The difference between them is subtle, but important - and not every platform defines them in exactly the same way. Reach and impressions both reveal how much your social media content is being seen.

IMPRESSIONS DEFINITION TRIAL

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Impressions definition